Too Long; Didn't Read
<span><span>“</span>I</span>nnovating” is arguably getting harder. You can’t just build an app and market the hell out of it — software doesn’t always cut it anymore. The bar has steadily risen, and clearing it in many cases now requires cutting-edge hardware, machine learning, and other expensive, high-tech gambits. Add to that mix a highly specialized domain focus, ready-to-use content, and expert help — all features companies increasingly have to turn to in order to distinguish themselves in the market.