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In the absence of the NBA, Why Not Compete to Hack a Better Zendesk? The Pioneer Challenge begins today. The winner team will be incorporated into a company, with a $10,000 investment for 5% of the company. The winning team will receive 0.5% equity in the company, along along with a 5% investment. The goal is to build a better version of the product, and we’re optimistic this should smooth the process to closing a sale.