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Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. He says improving how you build forms will also improve user experience (UX) And as a result, you’ll build leads, get more customers, and engage with people better. There are many ways to leverage forms to leverage personal interactions on your website. Auto-filling fields based on user behavior will make less work for your audience, and make it easier to fill forms with content.