Improving eCommerce Product Discovery with Recommendation Engines

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Recommendation engines can be used to get customers hooked to your platform through a hyper-personalized shopping experience. Around 35% of what consumers purchase on Amazon and 75% what they watch on Netflix come from product recommendations. In this blog, we will deep-dive to understand how recommendation engines can improve product discovery by looking at real-world examples and applications. Product discovery is an important factor for eCommerce websites to boost sales and enable a seamless customer experience. Here are four interesting strategies eCommerce brands can use to make their product easily 'visible'