Too Long; Didn't Read
There is a reason why NPS is such a crucial metric for your business. How your consumers perceive your business is how they will talk about you, if they do that at all. Btw, they may not talk about you if they find you acceptable or even good (<em>unless they find you amazingly exceptional</em>), but if they find you bad, you can bet dollars to donuts that they will do so. Although an average business will not have to deal with a horde of hundreds and thousands of bad reviews that can tank your business, it still can do a lot more damage than you think.