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The web is now dominated with more visual content than ever hence the need to consider ways of delivering these images with the smallest possible file size while maintaining optimal visual quality. Optimizing images allows you to deliver high-quality images in the right format, dimension, size, and resolution. The less file size, the faster the browser can download and render the image. This, therefore, leads to better user experience, increased retention rate, conversion rate, and user satisfaction. In this article, I'll introduce you to an amazing technique which would help you better enhance and serve your media assets using a cloud-based image and video management platform.