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Sentient.io has launched an online hackathon, the iHack Alpha, to tackle the aforementioned problems through AI-enabled solutions. Developers could work either individually or form a team (with a maximum of four members) to work on any of the four stipulated themes: Retail, Customer Service, Media, and Accessibility. An 80% unemployment rate in Southeast Asia for persons of disabilities is seen to have gained the most traction among contestants. Developers can propose and design tools that will help businesses overcome the digital blind spot in marketing.