Identity, Blockchain, and You

Too Long; Didn't Read

Your online identity is a powerful tool for people who want to reach out to you. Advertisers, governments, corporations, public services, and many other organizations use online identities to deliver marketing programs, information, and tailored content. As the internet evolved, the use of cookies and advertising IDs expanded the scope of online identity. Today it’s easy to learn intimate details about an individual from their metadata alone. Despite the best efforts of privacy legislation and identity masking tools, most of us have bared all online without much protection over our data. Fraudsters, criminals, jilted lovers, and other nefarious characters can wreak havoc in the lives of their victims using deception and forgery to capture information online. As more of the world’s banking, communicating, commerce, and trade moves online, the temptation for theft and mischief has never been higher.