Identifying Fake Reviews On Amazonby@TheMarkup
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Identifying Fake Reviews On Amazon

by The Markup6mJune 8th, 2021
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Review hijacking is a way that sellers can steal reviews from older products in order to catapult their listing to the top of search results. Unscrupulous sellers have found a number of ways to take existing reviews and attach them to a new, unrelated product. Amazon spokesperson Patrick Graham said the company uses a combination of machine learning tools and human investigators to analyze millions of reviews per week, with a goal of stopping fake reviews before they are published. The Markup reached out to the seller, "Wilma Marmon," which lists its business address in Chengdu, China, for comment.

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