A Qualified Marketing professional with experience in Strategic Market Management & Branding
Identity management has evolved so much that it no longer just serves your internal employees but your customers too.
Traditional identity access management (IAM) systems were created to manage your employees and their identities in the workplace. However an IAM system does not work well with ensuring good user experiences or customer expectations. As consumers needs and wants continue to grow and evolve year after year, a need for a system to keep up with the demand is more important than ever, and current IAM systems are not designed to meet the demands of consumers.
Today, consumers are expecting a seamless and simple experience across all devices and platforms, Without it, customers are less likely to engage in your products and services.
A traditional Identity and Access Management solution is used to manage internal employees identities, employee permissions across platforms and internal programs, reporting, approval workflows, and for every other security function within the organization.
However organizations seem to believe that trying to use IAM systems to manage customer identities will work just the same, however what we have learned is that these IAM systems do not have the capabilities to properly manage thousands or even millions of users on their consumer-facing platforms.
With this, the need for a Customer Identity and Access Management system comes into play. A CIAM solution is designed to specifically manage everything that is customer facing. This includes functions like customer authentication and, privacy and data regulations worldwide.
So when you compare a CIAM to an IAM solution and consider the ROI on implementing a solution to manage your customer identity, you can see how much it enhances the customer experience, increases customer engagement and reduces security risks.
In this infographic, we look at the differences between an IAM and CIAM solution:
For more info have a look at the infographic shared by LoginRadius, a customer identity and access management platform for enterprises.
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