Getting Got by Giza Ok, hot new discovered on Twitter… Let’s do a quick rundown: ICO Flashy Website? Check /Medium/Telegram? Check Twitter Team and Advisors with slick creds? Check Capped crowdsale? Check Cool product/idea? Check No brainer, right? Just toss some money at it, wait for milestone announcements, exchange trading, and product launch, and rake in those sweet, sweet gains! Except this was the Giza ICO. A total exit scam to the tune of 2100 ETH. The awesome looking hardware wallet to end all hardware wallets is complete vapor. It only exists in 3D renderings and the imaginations of a few hundred “investors”. Head over to . CNBC for a rundown of the scam itself Before the comment section below gets filled up with “YOU SO STUPID!!!” posts, let me be the first to tell you that yes, I was stupid. But what makes me slightly smarter than the average dumbass, is that I reflect upon my past mistakes and attempt to learn from them. And now I’m sharing those reflections with you, dear reader. Where Did I Go Wrong? . There was absolutely NO description of how the device actually worked. Only promises, and a huge section describing the intricacies of the ICO. Seriously, the picture below is the most complicated diagram in the entire document. For a benchmark, take a look at the tech specs of the . Such complexity. Much tech. Wow. I didn’t read the whitepaper Ledger Nano That’s it? Really? 2. Caught up in hype, and a quickly diminishing supply before reaching the hard-cap, I made a snap decision to pounce on this fantastic opportunity. Perhaps with a moment’s pause, I might have questioned the fuzzy avatar photo of the CEO and thought maybe, this could be fake. But he was on LinkedIn, and LinkedIn never lies! I did not stop to think. just maybe, 3. It’s no secret that ICOs are frowned upon by most government regulatory agencies. Pretty much any legit ICO ran in the civilized world these days either bans American citizens outright, or requires KYC and accreditation. Giza asked for nothing — just a checkbox basically stating, “you cool, right?” It was an unregulated security with no KYC. 4. Last, but certainly not least, is the fact that Giza is simply an idea. No prototype (even ), no GitHub code, no CAD diagrams of the inner workings. Only marketing. Marketing solely crafted to mesmerize cartoon giraffes into parting with some hard earned ETH (only 0.5ETH, but still…). There was no product. Kickstarter requires a prototype Don’t get hoodwinked. Remember: Don’t Trust, Verify. Before you go jumping into that hot new ICO with the clock ticking… make sure the product is real, and verify the identities of the leadership (all of them, especially ). Look up the code, try out the alpha, read the unintelligible specs in the white paper, check out the dev chatter on gitter.im, and maybe even pepper the founders with questions in Telegram or Twitter (I did this with the Bloom.io founders, and they weren’t salty at all with my incessant peppering). Ryan Gosling It Can Wait Now that the ICO cat is out of the bag, and big money is involved, all the best projects are getting funded before the general public even hears about them — either via pre-sale or traditional private equity agreements. If you find an ICO with time left on the clock and unsold tokens, you have to wonder why , , , , and passed on it. If they didn’t think it was worth looking at, maybe, , you should pass, too. Polychain Capital A16z Mark Cuban your rich uncle 50 Cent just maybe Like the idea of reading about my embarrassing mistakes so you don’t make them… or feel better about making the same mistakes, too? Give me some claps and a follow on ! Twitter

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