this is what happened next. It happened on a cold, dry evening, in a London coffee shop where coffee and cookie flavours meet with science and art, where creativity encounters productivity. Sitting by the fire, I was reading the news with a freshly brewed coffee. Surrounded by on their most endearing projects.While my mind wondered I decided to . entrepreneurs hustling read Forbe’s innovation rubric on AI and Big Data is a New Jersey based American business magazine, most famous for its lists and rankings such as : the richest Americans, or the world’s top companies: and the , recognizing 40 business men and women that have made their names in various industries. The magazine also features original articles on various categories such as finance, technology, politics and many others. In case you didn’t know. Forbes the Forbes 400 Forbes Global 2000 Forbes 40 under 40 So, I went on to read my rubric on AI and Big Data and typed in my browser: As a result, I received this answer on my browser. Yes, I the name. And yes, Google Chrome did not like it. I began correcting my when the creativity infused coffee hit my brain. ! misspelt typo EUREKA by Giphy isn’t this address redirecting to Forbes? Has Forbes ever thought of buying forsbe.com? Why As Steve Jobs put it, “Ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” So I executed. Adrenaline filled my blood. I took a sip of that genius coffee. Went on a . . Dirt cheap. Signed up to an URL shortener. (you’re welcome ). Swallowed a sip of coffee. Checked the links and tracking worked. Set an alert alarm to monitor the metrics the following day. Downed my coffee and decamped happy with my catch of the day! domain name registrar Bought the domain for £10 per year Redirected Forsbe.com to Forbes.com Forbes 30 days later, the misspelt link brought over 170 visits to the appropriate Forbes.com (that’s just because I’m nice). So, in a year time, it will serve over 🔢 2,050 visits. If you think about Cost Per Click or Cost Per Visit, my for the year will enable a cost of If your usual Cost per Click on a Google Ad is about £2.00, this is £10 investment . £0.005 per visit 400 times cheaper! ✋ Hang on. I can see how you’re feeling on the other side of the screen. by Giphy “Forbes don’t need this traffic. Users would have corrected their typo. Just like you were about to do yourself, before overthinking this whole thing! ” You: 🤦‍ You’re right, and what if I redirected this traffic to ❤ ? Competitors of Forbes? Or, my own brand new tech blog? Wouldn’t it bring me then , away from Forbes? Hackernoon traffic ‘free’ While they might bounce from the site, as it isn’t Forbes, what if I had a well designed specific Landing page? With a great Header: “Business Mag 2019 — Better than Forbes ” I could also add tags to build an audience and retarget later these users at an even cheaper rate, with the right creatives. Anything is possible at this point. Just be mindful of your country laws regarding typosquatting. by Giphy I might just redirect them to this hacker noon post after all. It would be a great way to bring this article some traffic and views! 😉 In conclusion, as Babe Ruth encouraged: “Never let the fear of striking out keep you from playing the game.” Curious to hear what you think! 😊Leave a comment, and if you enjoyed, please click the 👏 button a dozen times for good luck and to help others find it! It would mean a lot to me. PS: if you came on this article by typing: and are reading this… Thank you for getting this far! Now you can go to ➡ 😉 Forsbe.com Forbes.com

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