We were in college when we decided to start a company. At that time, it didn’t matter what type of company. The condition was that it had to be software-related. We just wanted to get started, onboard clients, get amazing reviews, and make some money. Results slowly appeared. We were building landing pages, e-commerce websites, and a couple of custom CMSs. Our work was OKAY, but we hadn’t yet understood every project's key: Adding value to the client. It was not until a big project knocked on our door that we realized that . Unfortunately, we learned the hard way. coding was not enough to build good software The project’s results were a complete disaster - After 6 months of development, we showed the product to the client, and this is what happened… It turns out we hadn’t understood our client wanted (he hadn't understood it either, but it was our job to help him find out the correct product to build). what We succeeded in building the product right, but we weren’t building the right product. Of course, I’m not going to explain the reasons for the failure deeply, but as a summary: Null design, null product discovery, null UX, null user testing, null design thinking, null everything. Merely development. This was our tipping point. We decided to take a break from projects and focus on defining what we wanted. We started learning new concepts, not only about programming but about how to make . business-oriented software products We onboarded people who could help us build - This was our . Successful Digital Products That People Love to Use motto What you are is totally different to how you sell it. First, define yourself, then figure out how to market it. Important disclaimer: This is when Light-it started being a Product Development Studio, a place where In order to achieve our motto, we needed designers, project managers, UX experts, marketing & content specialists, and more. software is just one more player (a very important one) in a team. This action - stopping being a software factory - was the key to improvement. However, this is an endless process in which we constantly ask ourselves . how to add more value to clients Is it focusing more on UX? Or maybe Data-driven project management? Why not growth hacking? There is not a right answer. It works the same way product validation does - Trying new things, doing PoCs, testing with users (clients in this case), and many, many more... The one thing that is clear to us is that we have to keep moving, enhancing innovation, thinking out of the box, and the most important: Enjoying The Process. This post was originally published here . ( : ) Disclaimer The author is the co-Founder at Light-It

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