How Validus Sets the Standard for Tech-Infused Private Membership Clubs

Technological advances like AI and the blockchain are rapidly transforming the way we work. Even for freelancers who are already well-versed with the technology, new advances require continued adaptation and learning to stay up to date with the latest trends.

But what about areas not always so closely linked with tech, like private membership clubs? With the right approach, these organizations also stand to improve their operations and scalability by embracing tech.

Validus, a Dubai-based startup that has experienced massive growth since its official launch in 2022, showcases how private membership clubs can thrive in today’s marketplace with a decidedly tech twist.

What is a private membership club, anyway?

Traditionally, a private membership club is an organization that provides social, informational, or other activities to its members. Members must pay some type of membership fee to access and use physical facilities, classes, and other resources offered by the club.

In the case of Validus, individuals can access the Validus platform for free or pay for a membership to gain additional access and unlock its features and benefits. This includes V-Mastery, a digital learning platform, a rewards platform known as Vewards, and a platform for growing one’s personal connections known as V-Connect. These benefits are available for all who become Validus members, though more benefits are made available to those in higher membership tiers.

With V-Mastery, members gain access to exclusive classes and coaching on a variety of financial and business development topics, with expanded offerings to be added in the future. With V-Connect, members have the opportunity to unlock network marketing benefits by referring other people, building a distributorship, and moving up the leadership ranks. Members can participate in either of these programs, as well as the Vewards platform, as much or as little as they wish.

The ‘why’ behind Validus

According to the Validus website, the company’s goal is to help its members create an empowering international community that helps members generate multiple income streams. Notably, this is being done with an extra emphasis on individuals who are typically underserved by traditional financial institutions.

With this in mind, the use of a private membership club business model makes sense. Firstly, access to exclusive educational resources on topics such as business development and wealth management can help individuals who purchase memberships identify opportunities for improving their own financial well-being. At the same time, the network marketing model offered through V-Connect allows members who are interested in doing so to grow their revenue through person-to-person sales.

In that sense, Validus provides its members with opportunities to increase their personal revenue both within and outside the company’s own structure. There is no guarantee as to how much money a person will (or won’t) make through their club membership — earnings are dependent upon the person’s own efforts within V-Connect, as well as how they apply the educational resources provided through the V-Mastery program. However, the club provides the information and resources necessary to progress toward these goals.

Embracing tech to deliver a better experience

Tech can dramatically improve the private membership club experience, making it more accessible on a global scale than ever before. This can easily be seen through the way Validus members connect with the company and its partners. Memberships are managed through an online portal, as is access to V-Mastery and the Vewards and V-Connect programs.

For example, while network marketing has long been associated with working from home, this hasn’t necessarily carried the same connotations that “working from home” does today. Tupperware parties depended on salespeople hosting social events in peoples’ homes as a means for distributing products and recruiting new potential salespeople.

On the other hand, Validus is taking a decidedly modern look at the “work from home” experience through its V-Connect program. Based in Dubai, the company has built a diverse team from across the globe, with VPs and strategic partners for Europe, Latin America, the Middle East and more. This global distribution naturally encourages a more tech-driven approach.

In addition, connections with coaches and other Validus members are all managed through this digital platform, allowing users to connect with like-minded members from across the globe. Digital rewards points are accumulated automatically after beginning one’s membership, with the option to gift points to other members.

This also falls in line with the company’s goal of serving financially underserved communities. It is estimated that 1.4 billion adults worldwide remain unbanked — and in many countries, there are more mobile phone connections and internet users than people with bank accounts. A platform easily accessible from a mobile device can dramatically increase access to financial information that might otherwise remain out of reach.

These tech implementations are just the tip of the iceberg. For 2023, the company plans to implement metaverse integration to further enhance its product offerings and member connections. By using technology to streamline the delivery of its educational resources and enhance member connections, Validus shows that private membership clubs can be truly connective experiences.

This focus on using technology to fuel its business model has clearly been a success for Validus. In its first year of operation, the startup achieved over $200 million in revenue while growing to 400,000 members worldwide in over 100 countries.

Unlimited Potential

As the example of Validus reveals, organizations that fully embrace and integrate tech tools as part of their core operations and service offerings can achieve significant growth and be better positioned to serve their core demographics.

Whether structured as a private membership club or something else entirely, strong foundations rooted in the potential of technology can deliver game-changing results.