Too Long; Didn't Read
According to one survey, 70% of online businesses fail because of bad usability. The solution to this challenge is an approach known as Intuitive UX Design. The goal should be to provide a UX that requires little to no training or instruction. Users will be more likely to spend more time using your program over your competitors. An intuitive UX should also allow you to elicit certain behaviors such as CTAs (call to action) or prompts to access enhanced features. Using colors wisely and colors wisely can help the user navigate the UX.