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The best logos come across as simple and effortless. This is a difficult concept to wrap your head around when creating your first logo. Stay away from cluttered, overdone designs. A simple design demonstrates organization, structure and a concise branding message. Don’t be afraid to think outside of the box and look at inspiration from industries outside of your own. The best logo is chosen by the world’s biggest brands because simplicity is memorable. When people see the Apple logo they think of style, quality and innovation.
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