Too Long; Didn't Read
The hard truth about customer acquisition is that trust in businesses has been eroding over time. HubSpot recently reported that <a href="https://research.hubspot.com/customer-acquisition-study?_ga=2.210263383.357052058.1541348550-1677532798.1540831358" target="_blank">55% of consumers</a> don’t trust the brands they buy from as much as they previously did. 65% of consumers don’t trust advertisements, and 71% have no faith in sponsored posts on social media.