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Emotional marketing is key if you want to use content to nurture a connection with your audience. Appealing to them in this way allows them to relate to your brand in a personal, genuine, and human way. Use the following tips and ideas to better understand emotional marketing and create content that drives a profitable connection between you and your audience. Use these data points to identify your target market: age, age, geographic region, location, language, hobbies, interests and spending power and habits of your target audience.