How to Use AI for Your B2B Marketing

The power of marketing Artificial Intelligence (AI) is easy to overlook. After all, many of us have survived this long without it. Now that it’s here, business owners and marketing managers need decide whether they are to thrive or try to survive in the increasingly big data dominated business arena. And one may think that AI is only for big companies with large marketing budgets. However, AI can be a powerful tool for businesses of all sizes, in all industries.

• Related: 18 Marketing AI Softwares Your B2B Needs To Try Today

Here are some ways that you can use automations and AI for marketing for 2023:

1. Automate your social media posts. If you're not using a social media management tool like Hootsuite or Buffer, then you're missing out on one of the biggest time-saving features of marketing automation. These tools allow you to automate your social media posts, so you can focus on other aspects of your marketing strategy. Try out Anyword’s AI and have it write your titles and captions, too!

   
   

2. Create attention-grabbing videos on the fly.

   The number of SaaS options available today that make eye-popping video content is staggering. With just your script or keywords, narrative extraction techniques based on Natural Language Processing can pull stock video and overlays from your script in a matter of minutes. (Lumen5 is my favourite at the time of writing.)

   
   

3. Use chatbots on your website.

   More of a machine learning automation than AI for most, chatbots are still a great way to engage with your website visitors in real-time. You can use chatbots to answer questions, generate leads, surveys, provide customer support, and even close sales.

   
   

4. Create targeted email campaigns.

   Email marketing is still one of the most effective ways to reach your target audience. With AI tools like Mailchimp or Hubspot, you can create targeted email campaigns that are more likely to convert into sales. There’s even different software AI software we can use to write those emails!

   
   

5. Render AI-driven customer avatars.

   We can create sales personas for our business using just a few data points by running it through social media platforms like Facebook, as discussed earlier. But paid services also use machine learning that helps connect the dots to discover what other similar data points your potential customers may share so you can find less competitive, lower cost opportunities to capitalize where competition hasn’t yet engaged.

   
   

6. Intelligently scrape competitor analysis.

   AI marketing tools that can monitor competitor brand job role changes, price changes, and even competitors’ product or brand hype are now available. Although there are some limits with B2B pricing for products that aren’t listed online.

   
   

7. Generate and split test multiple AI-made display ads

   Although we can reverse engineer competitor ads relatively easily, sometimes they are terrible and just waste of money. AI can do the heavy lifting by creating and testing multiple versions of your ads and offer in a way that only a full-time marketing design team could keep up with. Sorry, marketing design team.

   
   

8. Optimize your website for search engines. One of the most important aspects of digital marketing is search engine optimization (SEO). Luckily, there are now AI tools that can help you optimize your website for the search engines. These tools can help you choose the right keywords and phrases to target, so you can get more traffic from organic searches.

   
   

   
   

RELATED: 18 Marketing AI Softwares Your B2B Needs To Try Today

AI is a powerful tool that every business should be using for their marketing efforts. If you're not using AI yet, now is the time to start. Automate your social media posts, generate highly engaging videos with existing content, use chatbots on your website, create targeted email campaigns, create and refine sales personas, run meticiulous competitor analysis programs, beat your competitors advertising campaigns and even optimize your website for the search engines—these are just some of the ways that you can use AI to boost your marketing efforts.

So what are you waiting for? Leave your competition in the dust -- start using marketing AIs for your business today!

Need customized help for your B2B or SME? Connect with me on LinkedIn