You will. You’ll as the owner of a franchise business- if you do what the person I’m about to introduce you to did. fail you’ll ruin your chances of success as an Owner My Business Phone Rings I’m noisily typing away at my keyboard when my phone rings. It’s a prospective . That’s always good, since helping prospective franchise owners figure things out is what I do for a living. Castle franchise owner Him: “ .” Hello, I just found your website, The Franchise King.com , and wanted to know if you can help me. I’m almost ready to buy a franchise “Well, I’m glad you found me. How can I help you?” Me: Him: “ .” My wife and I are looking at a children’s education-related franchise, and we wanted to ask you a few questions. There are only 7 of these franchises in the U.S. now, so we would be among the first “Well, I can try to answer them for you; I usually offer my franchise ownership advisory services by appointment, though. But I’ll talk with you for a couple of minutes. Go ahead. Let’s see if I can help you a bit.” Me: Him: “ .” We have some questions about the Franchise Disclosure Document “I see. Well, I’m not , so I don’t really go too deep into it. But, maybe I can provide some general guidance, though.” Me: a franchise attorney non-legal Him: “ .” Well, any help you give us would be greatly appreciated. We have to sign our franchise agreement tomorrow “Tomorrow? Why do you to sign it tomorrow?” Me: have Him: “ .” Because that’s when the Franchise Fee discount ends “Wait…wait a second. You mean to say that you’re calling to get some crucial questions answered you’re going to be sending in a check for thousands of dollars and signing a 30-page legal document?” Me: the day before Him: “ .” Yes “But, what will you do if you find out, ( ) that you’ve missed a few things in your research?” Me: after getting some of your questions answered by me Him: “ .” We’ll still buy the franchise Hold The Phone! Alert The Authorities! Because we have an idiot on the loose. The Phone Call Continued… “So, just so I understand, you and your wife are prepared to move forward with this franchise ?” Me: no matter what you find out after talking with me Him: “ . ” Yes…I believe we would. The franchise only costs $14,000 “It’s going to cost more than $14,000.” Me: Him: “ .” Well, actually it would be $20,000 if we waited until next week to sign up “But, the total investment will be more.” Me: Him: “ .” Not much more, Joel “What about your equipment? Aren’t you going to need computers, and an office? Aren’t you going to have marketing expenses? What about your travel expenses to get to training?” How much working capital is needed? Me: Him: “Well, i_t may be a little more, but we have to sign our franchise agreement tomorrow so we can become franchise owners_.” “Have you contacted a franchise attorney?” Me: Him: “ .” No “Really? You haven’t even called an attorney? Well, as far as I’m concerned, you still have a few things to do before you sign on as a franchise owner.” Me: “ ” I’m curious; just in case we decide to talk with you a little more before we do anything, what do you charge for your services, Joel? “Well, we can schedule a call for later this afternoon, if you’d like, since you want to move quickly with this. Your cost would be , and I’ll be able to suggest several things that may help you lower your financial risk if you decide to move forward with this opportunity.” Me: $279.00 for an hour of my undivided attention Him: “ .” Okay. I’ll talk to my wife, and we’ll let you know in a little while “Great. I’m glad you called. Best of luck!” Me: Really? Yes, . . really This was a real call I wish you knew how angry I was during this phone call. As each minute went by, I could actually feel my pulse rate increase, and I was starting to perspire. He was missing so many things…so many pieces of the puzzle. I usually excel in situations like this. I get lots of calls and emails from people who are getting close to signing franchise agreements. Almost all of them slow down enough to at least listen to a suggestion or two from me. But, not this guy. Nope. . This gentleman was about to make a huge mistake You’ll Ruin Your Chances Of Success As A Franchise Owner If You Do What He Did This guy convinced himself that he was about to make a good decision. He ( ) either talked themselves out of having an attorney look their franchise documents over, or they didn’t know that they were supposed to. I’m not sure. Actually, I’m not sure about they were doing…or were about to do. and his wife anything Once in awhile, a franchise development representative ( ) may tell a prospective franchise owner the following: Franchise Tip: franchise salesperson “ You can pay for a franchise attorney if you want, but you’re not going to be able to change anything in the franchise agreement. It’s all set in stone.” You ignore that “ ” advice at all costs. . Whether or not your attorney will be able to get something changed in your franchise agreement isn’t the point. You need someone…an impartial legal professional in this case, to look out for your interests. must well-meaning Hire a franchise attorney But, interestingly enough they called . They were obviously looking for . I guess I didn’t supply whatever it was they were looking for. me something They’re going to fail as franchise owners. . But, don’t have to. Heck, you’re already ahead of the game. You’re reading this post. I guarantee it you To sum things up: Don’t call for franchise advice the day before you have to sign your franchise contract Don’t follow the legal advice of your franchise salesperson Hire a qualified franchise attorney to look over your franchise documents Learn about franchising before you buy a franchise business Questions? Originally published at www.thefranchiseking.com on January 17, 2016.
