Too Long; Didn't Read
One of my big goals in teaching code and interactive design to communicators is to make them feel that the leap from not getting the code to being able to program things themselves is not so large. The trick is usually in harnessing their motivation to tell stories to spur their interest in code, but there is rarely time in the curriculum to teach enough code to permit students to build work of the sort that would satisfy their creative instincts while also supporting them in developing their storytelling craft.