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Marketers often have the task of attracting, developing, and transforming leads into sales opportunities. Marketing automation(MA) has been able to help maximize efficiency in the marketing department. While there are numerous advantages to MA, there are also some obstacles along the way. This article aims to help you identify the most common problems associated with marketing automation and how to solve them to ensure that your marketing efforts are successful. It is believed that marketing automation simply does not require any forethought or strategy or forethought.