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How To Set Up Smart Banners in Yandex.Direct describes how to set up smart banners to provide the highest conversion rates. Smart banners are interactive ads with automatic generation and pay per click. These are similar to classic YAN text and image ads, but they are created automatically and suit the interests of a specific user. Smart ads occupy the entire advertising block, and smart ads share it with other advertisers. Smart banners will be useful to large online stores with a large and regularly changing product range. Such ads help to make the offer specific to the user.