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How to Set Up Custom Events On Facebook and Google Without Code: Facebook Pixel offers a convenient way to set up and track events without extensive coding knowledge. With the global coronavirus pandemic driving e-commerce growth across the globe driving, the ability to track these events has become more important than ever. Amazon, for example, is expected to benefit the most from the COVID-19 surge in demand for online retail, adding an extra 2 billion pounds in UK sales, totaling 31.1 billion pounds by the end of 2020.