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Online focus groups have revolutionized the way that market researchers are able to conduct exploratory or qualitative research, making it faster than ever before to connect with consumers. Online studies are faster to execute due to the fact that all steps of the process can be conducted from just about anywhere in the world at any given time with the right software platform. With video and chat capabilities, people from your team can moderate, observe, and collaborate on the study without ever having to meet up in person in person.