5 Easy Ways to Revamp Your Seller Ratings on Amazon And as they say, are only good as their reputation… The reviews on a particular product are as important as the product itself. You, being a seller might think that delivering a quality product is everything, keeping your fingers crossed when it comes to the feedbacks, wrong move! You need to act accordingly. The very first rule of selling on marketplaces is — never ask for a positive review directly, never! You’re winning here, because the marketplace giant, Amazon, has actively encouraged you to do so. Rather, your product might outperform for three reasons: (i) , (ii) , and (iii) . Not enough reviews Too many negative reviews Less positive reviews There is a . One such review can become a highlight amongst ten other positive reviews; not necessary that you deserved it. So, Amazon has options to help you remove such reviews as well. difference between a negative review and a brutally negative review Now, just to make it clear, we are not talking about the product reviews here, but the . Seller reviews throw a spotlight on your , , , etc. seller reviews shipping mode fulfillment customer support Some amazing strategies that can help you get the best reviews and tackle the bad ones… #1 Become an Amazon FBA Seller! If you are by becoming an , there are plenty and tons of advantages that automatically fall into your bag. The biggest benefit, if the , the . getting associated with Amazon FBA seller fulfillment is done by Amazon customer reviews are also somewhere or another impacting Amazon In this case, Amazon automatically from the customer and thus helps you . removes the negative reviews maintain a good reputation Some other benefits that can help you catch better reviews with Amazon’s FBA services. — If you are an FBA seller, your listed product will automatically get a . Once your product gets this tag, your product becomes eligible to be shipped within 2 days. As your products are , they will be accordingly taken care of, without you being a part of it. Fast 2-day shipping ‘ prime tag ’ stocked in Amazon’s fulfillment center — When you are an FBA seller and also have a ‘prime tag’, you are on the top as of that particular product. The customers always give a ; in rare cases like or do they opt for different sellers listed below. Buy box will boost sales automatically boosted the first seller priority to the seller with a buy-box late shipping payable shipping — As an FBA seller, you grab a complete access to the and limited access to other geographics ( ). Amazon FBA is the easiest and the to list your , although there is a bit of effort required to be put in during listing. Sell globally Pan-European FBA such as India, Australia, and Japan most cost-effective way products on a global level — Being an FBA seller has its own perks when it comes to advertising. FBA sellers pay compared to normal sellers on Amazon. Also, at the time of lightning . Advertise on Amazon 20% less advertising cost Amazon favors the FBA sellers flash sales Image Source: Amazon Sellers Lawyer #2 Always Request Customer Feedbacks Proactively. It’s always recommended that you make the first move and request your customer to bless you with an honest and positive feedback. Because… Your reputation will be made by how well you sculpt it! ~ Anonymous Your review section should always remain flooded with customer feedbacks, making sure that they are positive. But how? One way is to request your customer directly for a feedback. This can be done via the ‘ ’ feature from . Draft an , and do not forget to . contact buyer Amazon Seller Central enticing email subject line personalize every email The second way is to include a . This, again, is a very but way of asking for a feedback compared to directly contacting. But yes, worth giving a shot! reminder requesting for a feedback on the package slip cost-friendly ineffective Another way to ask for a feedback or review is most likely to be a marketing scheme. Here, you can lure your customer by ‘if and ’. This can be done with a well-designed email. providing them some discounts only if they submit their feedback Image Source: Sellbrite #3 Offer Solutions, Not Apologies! Responding to a negative customer feedback has always been a common practice by many sellers on Amazon. Required are the efforts you put in to sort out the queries mentioned in the feedback. Do not emphasize more on returns, refund or concession, it will eventually happen. On Amazon, once the customer posts a review, they have . Enough time for a seller to . 60 days to either delete it or make it stay come on a common ground with the customer If after 60 days the customer still wants to vent away, let them do so. Holding on to a particular customer might sometimes waste your time. They would really don’t care about how much efforts you are putting in to bring them back. Rather, take a deep breath and move on! Your deep apologies would work, but might sometimes simply echo in the remains… Try them out! #4 Negative Reviews — Removable* Negative reviews can indeed prove out to be a to your retail business. But can they be ! Although it’s not at all a good practice, rather focus on not getting them in the future. critical hit controlled or removed, certainly Well, a seller doesn’t have an authority to remove a customer review, so need to inform Amazon to do so. Now, a negative review can be removed only if… the customer uses , can be removed using the offensive or abusive language profanity filter you are an FBA seller and the review is directly hampering Amazon’s reputation the review reveals much of customer’s or seller’s personal details the review is and not the seller inclined towards a product Certainly, , but you can always try the classic way of either or and get the . Amazon has it’s own terms and conditions to get the reviews removed apologizing to the customer providing the right product or refund review removed But, never let the negative reviews obstruct your selling on Amazon. Consider them to be a stepping-stone and improvise your services for future customers. Image Source: The Daily Dot #5 Always Consider Customer’s Advice You need to take into consideration the feedback given by the customer, or at least pretend that you have. Well, do this publically and let the future customers also see how well you have tackled the queries and implemented the customer feedbacks. Taking advice from a customer will and help you get . This will establish a . elevate their esteem more sales from word of mouth stronger relationship between you and your customer To Conclude… When your presence is on such a huge marketplace, Amazon, . Do let us know if we missed anything that could be mentioned in the article. Suggestions are welcome in the comments section below! if one customer is not satisfied, just assume that they are all unsatisfied
