How to Rank for Multiple Keywords

Are you trying to improve your SEO strategy?

A very good way of doing that is to rank for multiple keywords. When you rank for multiple keywords, it becomes easier for you to show up in the top search results of Google.

It’s a very powerful way to explode your organic traffic to attract more leads and boost your conversions. 

However, getting ranked in the top search organically isn’t easy. So many marketers turn to other options like paid search, social media, etc.

But here’s the thing.

You can get only 10% of your traffic from paid search and 5% from social media. But if you focus on working on your SEO strategy to improve your rankings organically, 51% of your traffic can come directly from it.

Although it seems intimidating you can easily boost your organic traffic and show up in the top search results if you can rank for multiple keywords.

But is it even possible to rank for multiple keywords? If yes, then how do you do that?

Well, let’s find out. 

Is it possible to Rank for Multiple Keywords?

Ranking for multiple keywords is definitely not an easy task. But from my experience, I would say that it’s not impossible. 

Here’s an example:

Keyword 1: Best WordPress tutorial sites

Keyword 2: Free WordPress tutorial

Keyword 3: WordPress tutorial

The key in making this happen is to create long-form content with at least 2K words. 

I am saying 2K because the average word count of a Google first page result is 1,890 words. So having a few more words than the average keeps you in the safe zone. 

Such type of content lets you cover the topic in a detailed manner. So you have the opportunity to include a lot of topics and map your content to other resources. 

It boosts your chances of ranking for multiple keywords and multiple search queries too. 

However, creating long-form of content is not the only way to rank for multiple keywords. You need a proper strategy to secure a position in top searches for different keywords.

Let’s discuss a few of them to make things easier for you. 

1. Focus on the Primary Keyword First

In order to rank for multiple keywords, you have to rank for one search query very well. 

That’s why it's important to identify the primary keyword in your post that has the highest chance of ranking in search results. Make sure that this keyword is relevant to your site and is popular with your users. 

Proper keyword research can help you identify the right primary keyword for your blog post. Once you know it, use it strategically in your URL, titles, headings, and meta description and content of your post.

This will help you optimize your copy well, and your blog post will start showing in the top search results. 

2. Use LSI Keyword

The next important point to focus on is to use LSI keywords in your content. As we all know, Google being just a search engine, cannot identify what a post is about without being told. 

LSI or Latent Semantic Indexing Keywords helps Google understand what you’re talking about in your post. So when you use them in your post, you help Google interpret your post better and boost your SEO score.  

For example, if you’re talking about cars, you can use automobile, engine, road, tire, etc., as your LSI keyword. Basically, these words are semantically related to your target keywords. 

So figure out the LSI keywords for your post based on your primary keyword and then use them naturally throughout the content. In doing so, make sure not to force them in your sentences. 

3. Target Long-tail Keyword

Have you ever tried ranking for long-tail keywords? 

Long-tail keywords are generally phrases that consist of 3 or more words. Unlike any generic terms, these keywords are more specific to what people are searching for on the internet.

Usually, these keywords have lesser competition and are easy to rank for because of how relevant they are for your users. 

Using long-tail keywords in your content can generate 70% more traffic when compared to commonly used shorter keywords.

They may not have a lot of search volume, but if you manage to rank for them, you can attract a lot of targeted traffic because it fulfills the user’s search intent.

So if you really want to rank for multiple keywords, start looking for long-tail keywords. They are super easy to identify. 

Just type in your keyword in the search box of Google and then scroll down the page. You’ll find a section called ‘Related Searches’. 

Now add these phrases to your list of keywords and start creating content around them.

Final Word

As marketers, we all want to achieve our conversion goals faster. For that to happen, you have to attract more leads to your blog. But there’s no point getting leads unless they are from your target audience. 

And the only way to get more targeted traffic is to appear on the top search results for multiple keywords. And now that you know how to do that, start working on it right away.