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Promoting indie games is a science and a game of chance at the same time. The indie spirit lies in moving away from the comfort zone, making leftfield decisions, and experimenting. Don’t be afraid to break the 4th wall and experiment with unorthodox places to promote while communicating with customers. Consider attracting users with ownable game items, and other assets, such as Initial Asset Offerings (IAO) The Six Dragons indie game raised over $90 000 in one day by selling exclusive weapons with several degrees of rarity.