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AI has become one of the fastest-growing marketing technologies, according to Salesforce. The percentage of marketers using AI increased from 20% to 29% between 2017 and 2018. Chatbots are helping businesses run their online stores 24/7 and are capable of giving human-like responses to customer queries. AI tracks user behavior and analyzes it to showcase content based on their interests. It can also help you figure out what your audience is talking about and figure out the type of images and content.