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The ‘need for speed’ is an essential item on every website’s bucket list these days. And why not? An enhanced speed is directly responsible for converting traffic into paying clients. Anyone in any industry wishes to boost their website’s loading speed, providing an improved user experience. Plus, don’t forget that escalated site speeds also escalates the website’s ranking to more competitive spots on the search engine result pages and improves core web vitals. So, how can this need for speed be achieved? The answer is image optimization.