Too Long; Didn't Read
Community Management is a fresh- baked trend in the modern digital world. Newly emerging and rapidly developing Social Media services bring some new opportunities for communication. Nowadays, they present the platforms both for private communication and for the communication of brands with their customers. But the participants remain the same — ordinary users with their own tastes and preferences. One of the most effective ways to attract new audiences became the creation and maintenance of thematic groups, where the lead role is played by a professional in the field — a Community Manager.