Too Long; Didn't Read
Ben Shapiro, CEO and Co-Founder of I Hear Everything, talks about monetizing your podcasting projects. Ben Shapiro is one of the most successful marketers and podcasters I’ve ever met. He explains how to monetize your content and how to scale up your business. Advertorial content is a form of advertising blended in with editorial content on the show. Ben says he's looking at multiple revenue streams to make sure that his podcasting venture is sustainable. The average return on adspend for marketing campaigns is $2.42 — a return of millions of dollars in revenue for brands.