Desire is essentially borrowed desire. René Girard “The Scapegoat: The Ideas of René Girard” (CBC) – in Conventional wisdom tells you to ‘know your customer’. This is necessary, but not sufficient. You must also know . Effective marketing shows people how to bridge the gap between who they are, and who they want to be. Great marketers understand this intuitively. In the following infographic I explain how to do this explicitly. who your customer wants to be This article was originally posted on . ideas.adlove.com
