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Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. New tech advances such as machine learning are allowing these processes to become more automated than ever before. Responsive Search Ads is a tool that lets advertisers optimize their budgets through Smart Bidding. The result is more clicks and more conversions and more conversion rates for those who use the tool is more efficient. The tool is available to help advertisers find the best ways to optimize their AdWords campaigns.