So, you want to build a Web3 AI incubator, one that will stand out, but not sure where to start? This template breaks it down into all the bits. So, you want to build a Web3 AI incubator, one that will stand out, but not sure where to start? This template breaks it down into all the bits. Here’s what this process entails: Your incubator’s branding
GTM template
Co-marketing strategy
Types of content you should post Your incubator’s branding Your incubator’s branding GTM template GTM template Co-marketing strategy Co-marketing strategy Types of content you should post Types of content you should post 1. Your Branding Create a one-liner tagline - a simple sentence that people can use to easily explain why your incubator should be at the top of their minds.


Your incubator’s value proposition – What does your incubator uniquely offer to early-stage Web3 AI projects?


Access to infra? Community? GTM help? Narrative strategy? On-chain tools?




Target audience – Ideal Projects/Founders. Who should apply? AI infra? LLM tools? Autonomous agents? Builders with strong tech, weak GTM?

Ideal customer profile (ICP)

Founders looking for support
Users who want to try top-notch AI tools
Web3 degens curious about AI
VCs hunting early deal flow Create a one-liner tagline - a simple sentence that people can use to easily explain why your incubator should be at the top of their minds. Create a one-liner tagline - a simple sentence that people can use to easily explain why your incubator should be at the top of their minds. Your incubator’s value proposition – What does your incubator uniquely offer to early-stage Web3 AI projects?


Access to infra? Community? GTM help? Narrative strategy? On-chain tools? Your incubator’s value proposition – What does your incubator uniquely offer to early-stage Web3 AI projects? Access to infra? Community? GTM help? Narrative strategy? On-chain tools? Access to infra? Community? GTM help? Narrative strategy? On-chain tools? Access to infra? Community? GTM help? Narrative strategy? On-chain tools? Target audience – Ideal Projects/Founders. Who should apply? AI infra? LLM tools? Autonomous agents? Builders with strong tech, weak GTM?

Ideal customer profile (ICP)

Founders looking for support
Users who want to try top-notch AI tools
Web3 degens curious about AI
VCs hunting early deal flow Target audience – Ideal Projects/Founders. Who should apply? AI infra? LLM tools? Autonomous agents? Builders with strong tech, weak GTM? Ideal customer profile (ICP)

Founders looking for support
Users who want to try top-notch AI tools
Web3 degens curious about AI
VCs hunting early deal flow Ideal customer profile (ICP)

Founders looking for support
Users who want to try top-notch AI tools
Web3 degens curious about AI
VCs hunting early deal flow Founders looking for support
Users who want to try top-notch AI tools
Web3 degens curious about AI
VCs hunting early deal flow Founders looking for support Users who want to try top-notch AI tools Web3 degens curious about AI VCs hunting early deal flow Build trust

Host spaces regularly
Create in-depth market research

2. GTM Template
Your go-to-market template for projects should include: Build trust

Host spaces regularly
Create in-depth market research

2. GTM Template
Your go-to-market template for projects should include: Build trust Host spaces regularly
Create in-depth market research Host spaces regularly Create in-depth market research 2. GTM Template Your go-to-market template for projects should include: Unique value proposition – What is the project offering, and why does it matter? Unique value proposition – What is the project offering, and why does it matter? Unique value proposition Target audience and personas – Who are they building for?


Market positioning – Where do they fit in the market? Is it a new category or a better version of existing products?

Is it product, community, founder, or narrative led? Target audience and personas – Who are they building for? Target audience and personas – Who are they building for? Target audience and personas Market positioning – Where do they fit in the market? Is it a new category or a better version of existing products?

Is it product, community, founder, or narrative led? Market positioning – Where do they fit in the market? Is it a new category or a better version of existing products? Market positioning Is it product, community, founder, or narrative led? Is it product, community, founder, or narrative led? Narrative– What makes the project stand out in its niche? It should be reflected in all content materials. Narrative– What makes the project stand out in its niche? It should be reflected in all content materials. Narrative– Marketing strategy - What tactics would be used for GTM and retention campaigns, + how would you track performance? Marketing strategy - What tactics would be used for GTM and retention campaigns, + how would you track performance? Marketing strategy Distribution strategy – What channels would be used, e.g, social media, billboards, etc.? Distribution strategy – What channels would be used, e.g, social media, billboards, etc.? Distribution strategy White paper – Sometimes, Web3 natives lose trust in a project if they can't find the white paper to understand the project and tokenomics. Ensure this is ready when any project is launched.
Need an outstanding white paper? Send an email to web3.talez@gmail.com White paper – Sometimes, Web3 natives lose trust in a project if they can't find the white paper to understand the project and tokenomics. Ensure this is ready when any project is launched.
Need an outstanding white paper? Send an email to web3.talez@gmail.com White paper – Sometimes, Web3 natives lose trust in a project if they can't find the white paper to understand the project and tokenomics. Ensure this is ready when any project is launched. White paper Need an outstanding white paper? Send an email to web3.talez@gmail.com Need an outstanding white paper? Send an email to web3.talez@gmail.com Need an outstanding white paper? Send an email to web3.talez@gmail.com Community: It's important to build a tribe before launch. These are early adopters or fans.

Identify the channels for community engagement and also create a roadmap for incentivising them – think long term and not necessarily a one-off to instigate hype and get them disappeared before the product comes to life.
Provide value through AMAs, exclusive access. Community: It's important to build a tribe before launch. These are early adopters or fans.

Identify the channels for community engagement and also create a roadmap for incentivising them – think long term and not necessarily a one-off to instigate hype and get them disappeared before the product comes to life.
Provide value through AMAs, exclusive access. Identify the channels for community engagement and also create a roadmap for incentivising them – think long term and not necessarily a one-off to instigate hype and get them disappeared before the product comes to life.
Provide value through AMAs, exclusive access. Identify the channels for community engagement and also create a roadmap for incentivising them – think long term and not necessarily a one-off to instigate hype and get them disappeared before the product comes to life. Provide value through AMAs, exclusive access. Budget - What is the duration of the campaign, and how much will be spent?


Growth framework – How do you want the project to grow from 0-100 within a specific timeframe? At this point, you're not focused on only the GTM but also retention and growth strategies.

Think: referrals, user-generated content and features (depending on the product), leaderboards, staking, NFT gating, etc.
Track analytics, experiment, and continuously adjust. Budget - What is the duration of the campaign, and how much will be spent? Budget - What is the duration of the campaign, and how much will be spent? Budget Growth framework – How do you want the project to grow from 0-100 within a specific timeframe? At this point, you're not focused on only the GTM but also retention and growth strategies.

Think: referrals, user-generated content and features (depending on the product), leaderboards, staking, NFT gating, etc.
Track analytics, experiment, and continuously adjust. Growth framework – How do you want the project to grow from 0-100 within a specific timeframe? At this point, you're not focused on only the GTM but also retention and growth strategies. Growth framework Think: referrals, user-generated content and features (depending on the product), leaderboards, staking, NFT gating, etc.
Track analytics, experiment, and continuously adjust. Think: referrals, user-generated content and features (depending on the product), leaderboards, staking, NFT gating, etc. Track analytics, experiment, and continuously adjust. Pitch deck – Each project must have a comprehensive document answering the project’s important questions like:

Name of project and tagline
Info on founders, especially career experience
Clear pain point + why it's better than competitors + why now
Demo on how the product works
Size of the market, amount raised, valuation, and how funds will be used
Business model – how revenue will be made + token utility and tokenomics
GTM + retention strategy
Roadmap
Contact details and call to action Pitch deck – Each project must have a comprehensive document answering the project’s important questions like:

Name of project and tagline
Info on founders, especially career experience
Clear pain point + why it's better than competitors + why now
Demo on how the product works
Size of the market, amount raised, valuation, and how funds will be used
Business model – how revenue will be made + token utility and tokenomics
GTM + retention strategy
Roadmap
Contact details and call to action Pitch deck Name of project and tagline
Info on founders, especially career experience
Clear pain point + why it's better than competitors + why now
Demo on how the product works
Size of the market, amount raised, valuation, and how funds will be used
Business model – how revenue will be made + token utility and tokenomics
GTM + retention strategy
Roadmap
Contact details and call to action Name of project and tagline Info on founders, especially career experience Clear pain point + why it's better than competitors + why now Demo on how the product works Size of the market, amount raised, valuation, and how funds will be used Business model – how revenue will be made + token utility and tokenomics GTM + retention strategy Roadmap Contact details and call to action PR – Build relationships with Web3 media firms and influencers to collaborate easily on press releases and campaigns. PR – Build relationships with Web3 media firms and influencers to collaborate easily on press releases and campaigns. PR – VC – As an incubator, it is expected that you have some level of VC relationship to help projects raise funds even when starting out.

To earn greater VC trust, ensure projects have outstanding pitch decks, a genuinely active community, and a proven track record of performance with strong future potential. This will be appealing to VCs. VC – As an incubator, it is expected that you have some level of VC relationship to help projects raise funds even when starting out.

To earn greater VC trust, ensure projects have outstanding pitch decks, a genuinely active community, and a proven track record of performance with strong future potential. This will be appealing to VCs. VC To earn greater VC trust, ensure projects have outstanding pitch decks, a genuinely active community, and a proven track record of performance with strong future potential. This will be appealing to VCs. To earn greater VC trust, ensure projects have outstanding pitch decks, a genuinely active community, and a proven track record of performance with strong future potential. This will be appealing to VCs. 3. Co-marketing In Web3, lazy marketers often reduce co-marketing to a simple partnership announcement. But it’s much more than that. All parties involved should actively brainstorm campaigns that benefit both their brands and their communities. These collaborations are also top-of-funnel activities that can bring new people into your ecosystem. Here's how you could plan your co-marketing, especially when making announcements on collaboration: Use the Chainlink strategy—every collaboration should be an opportunity for you to be discovered (this is the top of the funnel).

Every time a project joins, both parties should:


Write a blog post
Share posts on X
Cross-amplify the news through retweets and replies
Create a marketing campaign
Host an X space Use the Chainlink strategy—every collaboration should be an opportunity for you to be discovered (this is the top of the funnel).

Every time a project joins, both parties should: Chainlink strategy Every time a project joins, both parties should: Every time a project joins, both parties should: Write a blog post Share posts on X Cross-amplify the news through retweets and replies Create a marketing campaign Host an X space 4. What Types of Content Should You Post? High effort, low impact High effort, low impact High effort, low impact Educational content

Industry deep dives (to showcase authority) Educational content

Industry deep dives (to showcase authority) Industry deep dives (to showcase authority) Industry deep dives (to showcase authority) High effort, high impact High effort, high impact High effort, high impact Community building

AMAs
Memes
User generated content
Content contests Community building

AMAs
Memes
User generated content
Content contests AMAs
Memes
User generated content
Content contests AMAs Memes User generated content Content contests Investor/Institutional confidence

Roadmap breakdown
Investment reports Investor/Institutional confidence

Roadmap breakdown
Investment reports Roadmap breakdown
Investment reports Roadmap breakdown Investment reports Thought leadership

Hot takes
Trend-based threads
Spaces discussions
Explainer videos Thought leadership

Hot takes
Trend-based threads
Spaces discussions
Explainer videos Hot takes
Trend-based threads
Spaces discussions
Explainer videos Hot takes Trend-based threads Spaces discussions Explainer videos Low effort, high impact Low effort, high impact Low effort, high impact Success and momentum

Investment news
Contests, airdrops, or giveaway announcements
Teasers
Partnerships
Accelerator results /project's performance Success and momentum

Investment news
Contests, airdrops, or giveaway announcements
Teasers
Partnerships
Accelerator results /project's performance Investment news
Contests, airdrops, or giveaway announcements
Teasers
Partnerships
Accelerator results /project's performance Investment news Contests, airdrops, or giveaway announcements Teasers Partnerships Accelerator results /project's performance Low effort, low impact Low effort, low impact Low effort, low impact Hype posts


Engagement farming Hype posts


Engagement farming Engagement farming Engagement farming Engagement farming Getting all of this right can be exhausting. Reach out to web3.talez@gmail.com for help Getting all of this right can be exhausting. Reach out to web3.talez@gmail.com for help Getting all of this right can be exhausting. Reach out to web3.talez@gmail.com for help Getting all of this right can be exhausting. Reach out to web3.talez@gmail.com for help

This story contains new, firsthand information uncovered by the writer.

Chainlink

Internet Computer

Builders

Every

How To Create A Strong Web3 Brand : The Bera Way 

The Exclusivist Syndrome: Why Crypto Projects Don't Last

I help Web3 projects create the best marketing strategies and tell simple stories. Send an email to Web3.talez@gmail.com to get started.

How to Launch a Web3 AI Incubator + Plug & Play GTM Template

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