Too Long; Didn't Read
Many SaaS gurus are tech-savvy individuals who have a wondrous breadth and depth of IT knowledge but have little to no experience when it comes to marketing. This leads them to make costly mistakes, such as investing huge sums of money into traditional advertising campaigns that yield lackluster results despite the massive amounts of money they cost. The next step is collecting and utilizing their feedback, which can both hone the efficacy of your product and be used for marketing purposes. Consider embracing the power of affiliate programs, which rewards users for taking certain actions - something that is similar to a credit program.