Too Long; Didn't Read
What makes a brand a brand, and what makes a successful brand? As a marketer, thinking — let alone talking — about aspects of branding can get a little muddy, and remain somewhat superficial. In this article we’re going to go beyond logos, color codes and fonts, and talk about the elements at the core of brand identity, brand success and effective brand management. In his seminal “The Brand Handbook” Olins explains with concise penmanship what brands are, how to create them and how to make them work. The fundamental idea behind the idea is that in everything it owns, and everything it produces it is a clear idea.