How to go From Idea to MVP
The easiest way to sync data across apps like Airtable and Webflow with no-code.
Last week, an impressive friend of mine came to me with an idea. He had an ambitious vision for the future but was struggling with what to do next. Anyone remotely interested in entrepreneurship has been there. You have this idea you can’t stop thinking about, but you’re unsure how to make it a reality.
While I certainly haven’t figured everything out, I do know how to turn an idea into a product with real customers. Getting something off the ground can be confusing. Here are the steps I shared with my friend to convert his idea to an MVP and start building momentum.
1. Create accountability
Join a community that holds you accountable to make progress on the idea.
Ensure the idea doesn’t die slowly from neglect.
Pioneer worked for me. YC Startup School worked for my co-founder Curtis.
2. Create a landing page
Throw up a landing page with a sign-up form, so you have a page you can share with others.
Start collecting emails of people who are interested.
I like Webflow , but Typedream or Carrd are other simpler options.
3. Add value in targeted communities
Hopefully, you’re already a member of communities you’re interested in - if not join them (Discord, Slack, Facebook, Reddit, etc.)
Give to the community by authentically posting, sharing, commenting, etc.
Share what you’re working on and see if others are excited about it as well
4. Interview 20 targeted potential users
Identify a very specific group you want to build for (eg. health tech fanatics, enterprise sales leaders, etc.)
Find these people in your network or the targeted communities and ask if they have a few minutes for a quick interview
Use principles from The Mom Test to ensure interview results are valid Record the interviews (Grain , Dovetail , Fireflies.ai ) for review afterward
After ~5 interviews, start looking for patterns or interesting tidbits
5. Find a partner
6. Build an MVP
Use the learnings from your user interviews to create a scrappy MVP
The goal of the MVP is to advance your learnings, not to produce a perfect experience
This could be as simple as a form with some manual work on the other end - do things that don’t scale
The second iteration may be a no-code app, but first optimize for speed + learning
7. Generate traction
Improve the MVP by repeating steps 2-6
Update the landing page, share your learnings in communities, interview more targeted people, and improve the MVP
Best traction = getting paid users
Other traction options → get into an accelerator, get an established advisor, etc.
First Published here
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