Too Long; Didn't Read
Instagram makes money by selling your eyes to advertisers. The higher the number of followers/traffic/sales an influencer can drive to another user (or website) when promoting something on their Instagram profile. The most effective and simple way anyone can measure a particular influencer’s potential value is through measuring their organic engagement rate. Any influencer with over 10K followers and an engagement rate of 10% or more, is in the top 1% of the most valuable influencers on Instagram.