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How To Find New Influencers via Niche Social Sites, Your Audience's Spouse, and Local Celebrities. Influencers can be found in all sorts of unusual, different places as well. By looking outside the box, and looking in obscure places, you’ll find influencers that would have remained hidden to you. The smaller social media platforms aren’t exactly slouches. Twitter is a big player, but not in the influencer marketing world. It may have been because of the post size limitations, but those have largely been removed.