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Keyword research is an important step to create SEO content that ranks high on search engines. Keyword research enables a creator to select the best keywords that gives them a higher chance to rank. The 3 steps to perform keyword research is 1) Discovering related keywords, 2) Selecting the most valuable keywords, and 3) Conducting competitor keyword analysis. Although it is possible to perform keyword research manually, it is highly recommended to utilize a keyword research tool like LSIGraph and a keyword gap tool like RankingGap to speed up and ease the process.