How to Create Talking Photo Avatars to Improve Marketing and Employee Training

There’s an old saying that a picture is worth a thousand words. Now, with the advent of talking photo avatars that is literally true. You can now animate your photos and actually make them say a thousand words or more. Not only can you make fun memories with your family photos, but you can skyrocket your business at the same time. Yes, talking photo avatars have some serious marketing potential from creating captivating ads, to engaging email campaigns, to highly personalized sales pitches, the possibilities are endless.

You can also give a voice to your customer testimonials, enhance employee training, and even boost your social media engagement with fun, shareable content via talking photo avatars. Let’s delve further into a few use cases mentioned above.

Marketing and Advertising

Talking photo avatars can be a great tool to create engaging ads or other promotional content that can take your marketing game to a whole new level. For instance, instead of using the same old static images, you can now bring your products or your client’s products to life with cutting edge animated avatars that will engage and interact with your target audience.

The talking photo can easily explain product features, help develop that know, like and trust factor, allowing your ads to connect emotionally thereby making them more memorable and ultimately increase sales.

Bonus: Add your company logo to the avatar so your brand will be remembered and recognized when it’s shared.

Email Marketing

Talking photo avatars can also be used in your email marketing campaigns. Let’s face it, most emails are just full of boring text. You can really make your emails stand out by having animated characters talk about the benefits of doing business with your company. With talking photo avatars, you can create emails that speak directly to your customers in a fun and entertaining way. In my upcoming MidJourney Photo Animation Masterclass, I will show you exactly how to do this since you can’t embed videos into an email.

Just imagine your client’s pleasant surprise when they receive an email form a friendly brand ambassador talking avatar greeting them by name and offering personalized recommendations. It’s akin to having a virtual salesperson working for you non-stop.

And the best part about this approach is that people love to share creative things, it makes them look smarter. So, an added benefit of using talking photo avatars in your email campaigns is that you’re increasing the chances that your content will be shared with others, all by word of mouth, the best marketing money can’t buy. People are always talking about going viral, well, with talking photo avatars, your chance of viral content just increased exponentially.

Customer Testimonials

When it comes to promoting your business, nothing beats the power of customer testimonials. We’re all aware of the written customer review, but if you want to captivate your audience, why not give talking photo avatars a try.

These interactive avatars can give a voice to your somewhat lackluster customer testimonials. Instead of simply relying on plain text, imagine having your satisfied customers speaking directly to your target audience. Not only does it add a personal touch, but it makes them more relatable and impactful.

But that’s not all.

Don’t just stop at animated video testimonials, but also create engaging video testimonials with your talking photo avatars. This way, you give your customers a way to showcase your products and services in a dynamic way. Short-form videos are all the rage today, so your video may even be shared across social media, thereby boosting your brand recognition even more.

You’ll be building the holy grail of know, like, and trust with these customer testimonial videos.

How?

It will show how real people have had positive experiences with your business which can help sway hesitant buyers to believe in, trust, and ultimately buy your product or service.

Training and Education

Everyone hates the dreaded corporate training videos with boring PowerPoint presentations that put you to sleep. Well, imagine enhancing your employee training videos with interactive avatars? With talking photo avatars you can turn your employees’ training sessions into engaging and fun learning experiences. Gone will be the glaze over everyone’s eyes when the word training is announced.

These talking photo avatars can provide support and guidance in a way that static text never can. You now have the ability to create virtual trainers who can transport your employees to a whole new world of immersive learning. Your avatars can explore beautiful scenic virtual environments, simulate real-life scenarios, and role play with your employees.

By incorporating talking photo avatars into your training you won’t just be providing information, you’ll be creating an experience that will leave a stronger impression. They will more readily remember and apply what they have learned.

Most employees dread training, but with more engaging videos, you can upskill your workforce in an exciting way and according to McKinsey, “upskilling workers is an urgent priority for businesses.”

A few more examples:

Real Estate

Real estate agencies could create talking photos that give potential buyers a walk-through of the property and detailing the features of each room.

Social Media Engagement

Businesses could use talking photos on social media to engage with their audience in a new and unique way. For instance, a talking photo could be used to explain a new product feature, to share a company update, or to answer frequently asked questions.

Event Invitation

A unique way of inviting people to a company event would be through a talking photo that describes the event, shares details about the date, venue, and what guests can expect.

Personalized Sales Pitches

Sales teams could use talking photos to personalize their sales pitches to potential clients. For example, a salesperson could use a talking photo of themselves to introduce themselves and their products or services to a potential client in a more personalized and engaging way.

Retail and E-commerce

Online retailers could use talking photos to showcase their products in action, explaining the product's features and how to use it.

Final Thoughts

The sky's the limit on how you can use talking photo avatars to skyrocket your business. This is the kind of shareable content that your audience will love.

These animated photos will breathe new life into your marketing, give a voice to your customers, and create immersive training experiences.

To find out how to make your own, get my free Beginner’s Guide to MidJourney.