Too Long; Didn't Read
In the realm of product development, ideas — even the wildest ones — are the stepping stone to innovation. And seeing that idea come to fruition is rewarding, but the transformation of an idea to a successful product is not always a simple one to navigate. Thankfully, in today’s digital world, eCommerce platforms make it easier than ever before to connect consumers to their products. Why can this serve as such an advantage? Well, it’s no surprise that consumer buying power is the true market validation for a product. But testing the market to understand what consumers respond to often comes at great costs and takes a lot of time. So how do we build the product people actually want in a cost-effective way and more importantly, in a way that works?