I want to tell you a story. It will show you how your experience in the startup scene is not always reflective of what users want, or think they want. Two years ago, I was stalking some companies on related to food tech. I wanted to collaborate with someone and see if I’d get any perks. AngelList Accidentally, I looked into a company profile from India. They hadn't spent much time on their profile. There was just a logo, description, website link, and list of founders. They'd built a dashboard that can be connected with . API-focused projects I got curious and looked on their website. There was nothing "rockstar-ish" or " " to be found. Just simple web pages, default layouts, basic color scheme. unicorny Bootstrap What is the Catch ? They didn’t follow . They didn't focus on flat design, material design, or copy-cat design. It was just a , 2001-style design. design trends Slack simple What it allows for you to do is you can connect your into it, see some logs, capacity of requests, and few widgets with statistics. API Again, nothing fancy. I closed my tab because I was not impressed enough. In a world where you have swagger by default, and (and ), you get bored quickly. Apiary Postman Postwoman Although, ironically,  I’m tired of all these and , so I'm not happy to see a simple project with a small number of features. innovations breakthroughs Then I got back to their profile. Suddenly I felt as though I was struck by lightning.  The " " section caught my eye. I found out that they got some seed money. Funding $12 million. Reflecting on that situation now, I realized that the more you follow the , the more your perspective can be blinded by your ego. startup scene Do I think they deserve such a high amount of money? Yes, I do. I'm sure they have polished the 5 main features they have and just focus on servicing them really well. Most importantly t . heir customers are happy

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How to Build an Empire From Scratch [Part 2]

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