94.8k likes, 3.7M Views, 922 comments, 1.4K shares 8 seconds long Video Stats: 32.7k subs gained in 95 days Profile Stats: video here: https://www.tiktok.com/@citrusreefs/video/7153254374691605765?is_from_webapp=1&sender_device=pc&web_id=6901430766120748549 Standout Video elements that made it viral: 2 frames within 1 second in the opening of the video person scratching dandruff off their head in a “snowlike” fashion, lol! Text on screen, but not just any text. It is “Controversial.” use of descriptive emojis appeals to people who use sea moss Noticeable before and after in the rest of the frames ”Not using it sooner ” an “Invisible CTA.” Why these Elements made the video POP? The opening with clips shorter than a second long while the creator scratched his head and “snow” fell off was a total eye-catcher. And made people wonder what was happening, successfully stopping their scroll. They also implemented the “TikTok” target audience successfully and reverse-engineered the behavior they wanted to get from the audience in this case. It made those who use sea moss stop to understand why they regretted using it. This also throws off the viewer because they wouldn’t expect a person to say they regret using sea moss in an ad, which this was. Using fun and descriptive emojis gives it the “Tiktok” element that the video is fun and here to entertain! The noticeable before and after speaks for itself and shows what sea moss can do for those who struggle with dandruff. This is the “invisible CTA” I talked about earlier. Which means they sold the person the product without telling them to buy it. Takeaways: I like using Lewin’s math equation B=f(P, E) for reverse engineering the reactions I would like to get from TikTok videos. It is a mathematical psychology equation that embodies the variable within a person performing a behavior. (this would need to be fully explained another time, but look into it!) Short, punchy videos are great when showcasing products with clear before and afters. Using emojis to “decorate” the video is a cool way to make it more entertaining! Doing something weird or out of the ordinary in a rapid fashion is always a great way to open the video.

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