Too Long; Didn't Read
The rise of the metaverse is giving brands direct access to their customers like never before. We can explore shared virtual spaces, play games together, attend events and concerts. The new model presents an opportunity for brands to rethink their relationships with their customers. Gucci, for instance, launched a virtual fashion show with a virtual gaming experience on the Metaverse. Coca Cola created a "Coca-Cola Zero Sugar Byte," a limited edition flavor that comes with a. metaverse gaming experience.