How Technology Is Changing Trust in the Online Merchant Worldby@carlosmark

How Technology Is Changing Trust in the Online Merchant World

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Digital technology and the internet have fundamentally changed how we interact - from what we buy to how we find information. This has led to a new era of online transactions, where customers increasingly rely on online merchants to provide trustworthy and credible services. Technology can protect customers, but if they don't, they trust the faces of a company. Here, we explore four factors that impact trustworthiness: credibility signals, trust management, fraud prevention and response, and transparency. We need to be vigilant in watching for suspicious activity or behavior.

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