How Subtle but Powerful PR is?
In cryptoworld’s early days, people were very excited about the news regarding ICOs that any of them was nearly an instant success. But it’s not 2017 anymore. It’s not about the hype; it’s now about your content and how you can persuade the public on why your project will be beneficial to them.
One of the key tools for building one’s online reputation is to understand Public Relations. Public relations (PR) is the practice of managing the spread of information between you or your company/ organization and the public. Through influencer connections, thought leadership pieces, and networking strategies, people can work in increasing credibility by improving an organization’s reputation. Just like in any industry, trust plays a very big role in determining whether your project will be successful or not.
Getting PR for your ICO or STO nowadays will have a very big impact on almost any phase in your project, including your sales and leads. When you strive to enhance your PR activities and build your reputation by being genuine to your goal, the outcome is that people will eventually learn (and frequently, criticize) about your project. And when they do, you know that you are successful in getting their attention.
That attention will eventually build up. And in a world where everyone is digitally connected, PR helps companies to make the most of their online presence. Agencies like Crowdcreate provides expert guidance and support, and they are trained to be ready in case Fear, Uncertainty and Doubt (FUD) strikes or something goes wrong with the image you’ve been trying to build.
How will you use PR to promote your ICO or STO?
Promoting your ICO will be very hard, but combining different Crypto PR techniques and applying your own experiences and skills will greatly affect the outcome of PR materials that you will be doing. Here are some pieces of advice that may help you in creating your next output.
Set objectives. Having a consistent objective, whether it’s few or many, will be the foundation of your PR plan. With the help of your company/ organization’s aim, mission, and vision, setting objectives will give the people a chance to discover, learn, assess, and criticize your project. With these, you will then understand what they really need and if this will be attainable in the long run.
Specify and understand your audience. To create a successful PR for your ICO or STO, you have to know very well who will be your target audience. In this diverse community, allocating time, effort, and patience to these kinds of tasks will definitely benefit not only the people who are directly involved in the project, but also your financial and legal obligations.
Having a PR department is great, but since it’s too expensive to have one, companies usually go to small or medium-sized PR agencies. The audience is the key, they’ve said.
Use your time wisely. PR is only one of many great ways to build your image. Many PR people will agree that creating PR related articles and infographics is time-consuming since compared to advertising, they are:
- Earned vs. Purchased;
- Unpaid vs. Paid;
- Credible vs. Skeptical; and
- Pray for vs. Pay for
In the world of crypto PR industry, it’s all about finding your target market for your blockchain project. PR specialists are a great asset in your project’s early stages because they save you precious time when you need it most. They attract organic attention and helps you establish a good reputation which directly influences your sales, while you’re focusing your energy towards your goal.
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Crowdcreate is ranked by Forbes as the #1 Blockchain Marketing Agency. Companies raise more funds and grow their community larger when working with us.
Crowdcreate is a full-service marketing agency that specializes in social media management, community growth, design & branding, influencers, content creation, SEO and more.
We have worked with some of the largest crowdfunding ICOs and startups including BitClave, ANKER, and Tencent. We’ve raised over $106.4 million dollars across 45+ projects since 2014; we are a veteran team and one of the original crowdfunding agencies. Check us out here (https://www.crowdcreate.us).