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86% of consumers feel a growing concern about data privacy, and 51% express worries about their data being sold. Software accountability emerges as a way of answering this increasing demand. It proposes a fresh perspective for creating and managing digital products, mainly by making processes more reliable and transparent to every stakeholder involved. The European Union’s GDPR law, considered the toughest privacy and security law in the world, showcases how such legislation will become commonplace in the near future. With high stakes, more software startups will be embracing accountability, resulting in diverse changes to their operations.