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An effective mobile app is one of the best tools to achieve these goals. An app provides users with a convenient way to shop and do business. It can also be used as a marketing tool to promote your latest promotions through push notifications. Having a mobile-friendly app will make a small business look specialized, tech-savvy, and innovative. It helps to communicate about the product or service offering, company location, directions, and hours. Plus, it offers a massive competitor advantage and can help in attracting new customers.